Angi vs HomeAdvisor: Contractor Lead Cost and Platform Comparison
The Reality of the IAC Platform Merger
Angi and HomeAdvisor operate on a single underlying lead routing engine following IAC's corporate integration. Contractor accounts created on HomeAdvisor Pro now route project requests through the Angi Leads platform. The primary distinction between the two services exists at the consumer branding layer rather than contractor operations.
Contractors must evaluate the combined entity based on its shared-lead distribution model. Inbound project inquiries are sold to up to 4 competing contractors in the same ZIP code. Unless your team responds within 3 minutes of delivery, customer acquisition costs outpace job margins.
Platform Specifications
| Feature | Angi Leads | Legacy HomeAdvisor Network |
|---|---|---|
| BLD Score | 81.6 | 78.0 |
| Pricing Model | Annual Fee + Pay Per Lead | Pay Per Lead |
| Membership Cost | $300 to $1,200 per year | $0 to $350 initial setup |
| Lead Distribution | Shared (up to 4 pros) | Shared (up to 4 pros) |
| Cost Per Lead | $15 to $120+ | $15 to $120+ |
| Free SEO Profile | Yes (Angi Citation) | No (Redirects to Angi) |
Lead Economics and Contractor ROI
Residential remodelers spend between $65 and $120 per structural lead on the unified Angi network. With an average close rate of 12% against three competing bidders, winning one job requires buying 8 to 9 leads. This creates an effective customer acquisition cost between $520 and $1,080 per booked contract.
High-margin structural trades like roofing and full electrical panel replacements absorb these costs reliably. General service handymen working jobs under $300 lose capital on shared leads. Trade businesses secure superior margins by claiming free listings across the best general contractor directories and checking their baseline with our citation health audit.
Frequently Asked Questions
Are Angi and HomeAdvisor the same company?
Yes. HomeAdvisor and Angi operate under parent company Angi Inc. (IAC). Contractor leads from both platforms are managed and billed through the unified Angi Leads system.
How much do Angi and HomeAdvisor leads cost?
Service leads range between $15 and $120 per inquiry depending on trade classification and municipal market density. Full structural remodel inquiries sit at the top of that pricing spectrum.